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Lisa Larsen

Atomic Develops New World Cup Classic SDS

Good Gracious Almighty! What Has Atomic Gone And Done Now? Atomic is to classic marathons what Ferrari is to Formula One. For the last thirty years, the long distance events have been dominated by Atomic athletes and the tenacious Austrian ski company is not about to let that change. Atomic’s racing focus has always been on the Marathons because these are the races that have proven to be the best testing ground for equipment. For...

U.S. Ski Team Ups the Intensity in Sun Valley

Evidence of autumn abounds at the U.S. Ski Team’s camp in Sun Valley. Temperatures on Thursday struggled to break 50 degrees, there’s snow in the mountains outside town, and with three time trials over the next week and a half, the team’s training focus has shifted from volume to intensity. But despite the signs of the inexorable creep towards winter, nobody’s getting ahead of themselves. “We’ve got a lot of work to do, still,” said...