Solda glide Wax Company of Italy is excitedly looking ahead to next season, the upcoming 2005 Nordic and Alpine World Ski Championships and the 2006 Olympic Winter Games in Turin, Italy under the guidance of its new investor Luciano Andreatta.
Ambitious new programs, extensive research and product development are key words in the upcoming years according to Andreatta, a business and marketing veteran with companies like Fila and Diadora. He and Manlio Solda, the son of the company’s founder is currently on a World tour, meeting with their importers in Central Europe, Scandinavia, USA and Canada. The quotes and statements are from a meeting with Gordon Lange and Torbjorn Karlsen of the US importer TorbjornSport this week.
Solda, Torbjorn Karlsen, Andreatta
– Innovation and research has top priority, states Andreatta.