NewsFischer And Yogi Tea Announce New Partnership

FasterSkier FasterSkierSeptember 20, 2005

Source: Fischer






Sponsorship Agreement to Run Through 2007

Auburn, New Hampshire September 15, 2005: Yogi Tea has signed a two year contract to sponsor Team FSx. Eli Brown, Fischer Nordic Racing manager has brought Yogi Tea on to help American Cross Country Ski racers compete at the top level in national and international competition.

Yogi Tea joins Fischer and Swix as the third official sponsor of the Team FSx Cross Country Ski Team. “Yogi Tea was looking for a way to help America’s cross country ski racers,” said Atma Singh Khalsa, Brand Manager of Yogi Tea, “by partnering with Fischer and Swix, not only are we investing in the future success of our athletes at major competitions, but we are promoting a healthy and active lifestyle for our customers.”

Teamed with ThinkRacing, a 501(c) (3) nonprofit organization whose mission is to enrich the lives of amateur athletes by assisting their development, Team FSx and Yogi Tea will be providing a valuable service to America’s next generation of champions by providing the funds and logistical support necessary for Team FSx’s skiers to properly train and prepare for the 2006 Olympics and beyond.

“We are already seeing the value of being linked with ThinkRacing. This organization, with its wide contact base and strong marketing capabilities will bring new companies into our sport. This is just the beginning of a long period of sustained growth,” said Peter Ashley, VP of Fischer USA.

About Yogi Tea:

In 1969 Yogi Bhajan began teaching Kundalini Yoga in America, sharing the ancient wisdom of Ayurveda and healthy living that he had mastered in India. After each class he would serve his students a special spice tea based upon this healing science, which they affectionately named Yogi Tea.
Yogi Tea will be available throughout the ski season at major events across the country. Look for their booth in West Yellowstone and stop by for a free sample.
To learn more about Yogi Tea, and to get a free sample, please visit their website at; www.yogitea.com

About FSx:

FSx is the new program created in partnership between Fischer and Swix to support American Cross Country Ski Racers in their quest to develop and compete at the highest level. The program is made up of three interlinked components: The Athlete Development Program (Fischer Select), the Ambassador program, and the Elite Team.

About ThinkRacing:

A non-profit organization de eote to promoting and developing amateur endurance athletes for national and international competition. Think Racing is the official fundraising partner of the FSx programs. To find out more, please visit: www.thinkracing.org

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