NewsSapporo 2007 Excited About The Work Ahead

FasterSkier FasterSkierApril 14, 2006

The spring Coordination Group meeting in Sapporo on 8th — 9th April, 2006, represented a significant milestone for the 2007 FIS Nordic World Ski Championships.

A major part of the agenda was concerned with the analysis of the test events carried out during the 2005/2006 season and the lessons learned. A further significant topic concerned TV production and transmission. Host broadcaster TV Asahi presented their plans for promotion of the championships and domestic transmission with much discussion around ‘golden’ prime time coverage to get the best possible exposure. Additional discussions centered on the promotional activities before and during the championships, the festival particularly designed to showcase local Sapporo as well as Japanese entertainment, and the goal of appealing to the youngsters. Practical and logistical aspects were also reviewed including transportation, accommodation, accreditation, finances, technology, security, medical services, environmental management, ceremonies and the study group program.

President of the Sapporo Organizing Committee and FIS Vice-President, Yoshiro Ito led the Organizing Committee's delegation of more than 60 members, with EBU represented by Marc Joerg, APF Marketing through Reto Buechel and FIS with Sarah Lewis and Christian Knauth. Yoshiro Ito stated: “The Organizing Committee is fully focused on the work ahead and is very excited about the tremendous opportunity entrusted to Sapporo to stage the first FIS Nordic World Ski Championships in Japan and Asia. We are doing everything we can to stage the best possible events and great promotion for Nordic skiing.”
Source: FIS

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