E-Tail Success Ushers In Site-Wide Upgrade

FasterSkierOctober 20, 2008

With an all-new design and expanded features, continues to be an online leader in cross country ski equipment sales and service.

In just a few years, the website has become one of the premier online cross-country equipment retailers. That success comes from a clear focus on customer service and a 100% customer satisfaction guarantee —cornerstones of Skinny Skis’ mission whether online or in the shop. For this winter season, the website is re-engineered, energized and geared-up with an all new look, exciting new features and all new products designed to offer top-level service to the Nordic skiing community.

This intense focus on customer service drove the strategy behind the all-new site design and layout. The result is an e-commerce site with the latest in web shopping cart technology, offering a more pleasing shopping experience with superior product display and the latest security for online shoppers. continues to be customer focused. A new online chat option allows shoppers to speak in real time with a knowledgeable representative who can answer even the most technical equipment questions. An improved, one page checkout process with new payment options makes completing a purchase much easier and more secure. Finally, the clear and concise layout of the entire site makes shopping inviting, fun and easier than ever.

As always, Skinny Skis continues to offer the web’s best selection of Nordic skiing equipment from the industry’s most influential manufacturers — Fischer, Atomic, Rossignol, Madshus, Salomon and Swix — for both adults and younger skiers. The men’s and women’s apparel selection is better than ever with nordic-specific pieces from Patagonia, Swix, Craft, Icebreaker, and now Bjorn Daehlie. The site also features a wider collection of accessories from Polar, Nathan, CamelBak, and Smith, as well as professional-grade specialty Swix and Toko tuning tools.

Skinny Skis continues to be an exclusive Fischer Race center, one of only a handful of elite U.S. Fischer dealers. This means you will find a wider selection of Fischer products in stock and a professional staff trained to answer a range questions from the simple to the extremely technical. will also once again be an official Fischer online retailer.

Finally, avid cross-country and skate skiers will find information on local and regional races, as well as articles on training, waxing and equipment from professionals and coaches, such as former-Olympic athlete Erich Wilbrecht, former professional mountain bike racer Robin McGee and USA-certified cycling coach Janet Munro.

With more features and products than ever and a continued commitment to exceptional customer service, is dedicated to the local and national Nordic community. The support and input from all of our customers has made one of the best online resources for cross-country skiing gear.

For more information, visit The Skinny Skis online store can also be reached toll free at (888) 733-7205.