The diet and cleanse business is a total gold mine. This isn’t N-E-W-S, as it’s been booming for years with award winning diets, cleanses and fads blossoming like cherry trees in the spring. The Atkins diet, South Beach diet, Pritikin diet, wild rose cleanse, the oatmeal-only cleanse, juice-only cleanse, are just a speck of sand in the desert of the industry.