CALGARY, AB — Innovation Inc., North American distributor of Italian ski wax company Briko-
Maplus has named John Dyste as U.S. Nordic Manager, providing wax and technical services
to elite cross country teams and athletes, according to company President Rick Weissenborn.
“We view building a strong Nordic racing service as critical to the success of Briko-Maplus Ski
Wax as we roll out our new brand.” said Weissenborn. “We’re pleased to welcome John with the
perspective and wealth of experience he brings to our team.”
John Dyste’s background includes the past six years as U.S. Nordic Manager for Holmenkol
and prior posts as sales representative for Yoko, Uvex and Reynolds along with more than
sixteen years Nordic coaching experience.
“I am very excited to be given the opportunity to work with such a rising star in the Ski
Industry; Briko-Maplus is a highly innovative company that has quickly gained a reputation for
developing superior waxes and ski products.” said Dyste.
“Having John as our liaison with the Nordic racing community reinforces our dedication to
racing both worldwide and here in the U.S.” said Weissenborn.
Briko-Maplus is best known in Italy for superior Nordic and Alpine racing wax and is quickly
gaining recognition in the United States as a leading producer of competition wax products. In
addition, Briko-Maplus is an official supplier of wax and roller skis to the U.S. Ski Team. Maplus
started producing ski wax in 1997 with the exclusive support of the Chemical Industrial Institute
of Padua University and Prof. Gian Paolo Gambaretto, one of the world’s authoritative experts
on fluorine chemistry. The company’s groundbreaking scientific research over the past 13 years,
now combined with Briko’s 25 years of experience producing wax preferred by World Cup
servicemen has formulated a new line of wax and accessories that represent the best Italian
technology available in racing and recreational winter sports.