The New OneWay Diamond Storm 10Max “Extra Hot”

FasterSkierJanuary 20, 201012
The new ONE WAY Diamond Strom 10MAX “extra hot”
The new ONE WAY Diamond Strom 10MAX “extra hot”

HELSINKI/ Finland – ONE WAY is launching the latest development in their Carbon cross country ski pole collection: the new DIAMOND STORM 10MAX “extra hot”

ONE WAY, the Authentic Nordic Sports Brand from Finland, has been in the last years probably the trend provider No 1 in Nordic Sports. The young and very modern company has created new ways of marketing and surprised with new standards in cross country products.

Today ONE WAY has launched the new premium innovation in cross country racing poles; the new

DIAMOND STORM 10MAX “extra hot”.

ONE WAY racing poles have been famous for the exclusive swing performance and lightness. Today the R&D department developed a new generation of stiffness and strength for the shafts with an exclusive Titanium coating in the centre of the carbon shaft.

By improving the stiffness and strength of the shaft the unique weight of only 57g/m hasn’t changed and the swing performance is still a benchmark in cross country racing. The shaft is built with 4 different kinds of High Modulus Diamond carbon fabrics and a unique layer construction with more than 11 different layers.

The new ONE WAY Diamond Strom 10MAX “extra hot”

The new ONE WAY Diamond Strom 10MAX “extra hot” is today probably the hottest cross country pole in the skiing scene? A new developed 3D-shaped RABBIT strap and the extra light FLASH basket ( 8 g only) are the extras of the new carbon highlight.

The new pole has already been introduced to the best athletes and will be available in the selected stores latest during summer 2010.

ONE WAY is the exclusive pole partner of many World Cup, Biathlon and ski marathon athletes, like Kristin Steira Störmer, Vincent Vittoz, Pietro Piller Cottrer, Virpi Kuitunen, Aino Kaisa Saarinen, Petra Majdic, Odd Björn Hjelmeset, Tobias Angerer, …

ONE WAY Sport OY is a Finnish based sports brand with the headquarter in Helsinki. ONE WAY products are available in 28 countries around the World  The company is specialized in high quality Nordic Sports products as carbon ski poles, Nordic Sports Footwear, textiles, Roller skis  and Nordic Sports glasses.

The new ONE WAY Diamond Strom 10MAX “extra hot”


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  • delltodd

    January 20, 2010 at 8:36 am

    It’s round? Old school!


    January 20, 2010 at 9:23 am

    are you kidding delltodd? Every pole manufacturer on the market has round shafts, oval shafts were just a phase from Exel, who have now switched back to round shafts. Also, I would not recomend that anyone buy one ways, sure they may be light, but they break at the slightest hit. If you weight over 140, then they aren’t for you.

  • Howdy

    January 20, 2010 at 10:58 am

    Whats that?

    Also, I’m a large fella (185-190), and have been racing on the same set of One Way DS10’s for two years, including a season in the pole-snappingly infamous RMISA, perhaps MR. Andrews bought his out of a trench coat in NYC?

  • SimonG89

    January 20, 2010 at 2:48 pm

    I’m about 170 and I’ve been racing on the One Way poles for 4 years now and only broken one pair and that was because an immature dude kept stepping on my poles during a race. Other than that I’ve crashed countless times on snow and pavement and never broken a one.

  • Cloxxki

    January 20, 2010 at 3:11 pm

    Are there any STIFF racing poles to be recommended if weight is less of a concern? A heavy dude can handle a couple more onces. I’m 200lb plus right now, and need 175cm or more. Flex irritates.

  • lsiebert

    January 20, 2010 at 3:34 pm

    The skier right in front of me in an individual start classic race snapped a OneWay by slipping and kicking it. The thing shattered and I would have gotten fiberglass in my eye if I hadn’t been wearing glasses.

  • ADS

    January 20, 2010 at 9:21 pm

    @Isiebert I doubt you would’ve gotten fiberglass in your eye since OneWay don’t use fiberglass material in their poles.

  • lsiebert

    January 21, 2010 at 12:36 am

    Carbon fiber shards even. Same idea.

  • OldManWinter

    January 22, 2010 at 1:00 pm

    Do I have to stop this car? 1) Round vs. Elliptical – My favorite poles continue to be a dated pair of elliptical Exel Avantis. Sure, they need a tiny bit of elbow grease to steer them in a crosswind, but how often is that really a problem? In their intended range of motion, these things are potent and feel like they are about 14” long. Funny, whenever I head out with my older racer and he gets to choose, he grabs those and I am stuck
    with his Stars. I have noticed that the Swix Triac is gaining mindshare, but time will tell. I am already on board with the ‘aero’ shaft’, it is the loopy basket system that I can’t get past. I think that one of the faithful should try them out in a big mass start (like the Birkie) and report back to us…and I think that someone should be somebody other than me
    ; – )…Seriously, if you haven’t tried an aero shaft, then don’t knock it til you have tried them (unless it’s the Force 10)…2) One-Ways – We own a pair. They aren’t the stiffest or the lightest (both the Exel and Star are better there), but they haven’t broken either. My issues with them are that the strap is busier (and heavier) than it needs to be, and the stock
    basket is virtually useless in a lot of conditions, forcing a $mall-co$t upgrade to Swix parts. 3) Cloxxki – If you are ok with carrying a few more grams, why not dial down your expectations and get a second-tier pole like the CT2? However, if you are as big as you imply you are going to flex anything you buy so you might as well go with the flyweights and enjoy the
    weight savings. 4) No matter what material is shoved into your body, it is never pleasant. I was zinged in the hand years ago by some sort of fibrous material from an unfinished sidewall/base edge of my wife’s Madshus, and it was really painful. This material was virtually invisible, and unlike a wood splinter it shattered and broke off in the skin when pulled on with
    needle forceps…nothing a trip to a specialist couldn’t repair though. Moral of the story: imho, stiffer and more shatter-resistant is best. I have heard of OneWay’s track record in this regard elsewhere in these forums, and it’s reputation isn’t good. 5) I can’t help but think that OneWay’s sexist advertising will win them a lot of female customers. Not!!!

  • mike62xc

    January 24, 2010 at 11:00 am

    I have already my 2nd pair of Oneway pole and I love them. I´m excited to see the new race pole from Oneway. All my friends bought One way poles and feel they are stiffer as Swix and Exel poles.

  • Chauncey

    February 17, 2010 at 10:43 am

    I was a big fan of Excel poles for many years in spite of breaking a couple pair (major crashes so couldn’t complain) and I thought the Avantis were super stiff until I got a pair of Oneway Diamonds (172 cm) and I am completely impressed with them. I have not heard of any breakage locally. I am more careful with them. My favorite thing is in Spring to back-country tour and ski steep terrain on my skating gear. I will probably use other poles for that and save my Oneways for racing. The sexy ad is stupid and disappointing. In soft conditions I switch to bigger Swix baskets since Oneway has no usful basket for those conditions.

  • Chauncey

    February 17, 2010 at 10:50 am

    I am disappointed in the Oneway straps – one failed (first few minutes of use) while warming up for a race and I switched back to my old Excels. The elastic is streching out and it appears that the straps will not have a long life like my old Excel straps. I suspect I will switch to some Swix straps or make my own. Seems lame that such a nice pole would have inferior straps (poor sewing and materials). For many years I designed and sewed packs and soft-gear (slings, harnesses, belay seats, etc.) for climbing and know what durable and light-weight gear can do.

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