ONE WAY and Swedish National Team develop new racing basket

February 10, 20113

The Swedish cross country team has developed together with Marcus Leijon and Mikael Svaren from the Winter sport Technical Institute Östersund ( Sweden) a new type of cross country basket.

The target for the Swedish team was for the last 12 month to design a cross country basket to support the performance of their racers.

ONE WAY Swedish FLASH basket.

The new basket is an exclusive and unique design build with extra light material.  (Weight under 9g/pc!)  The new shape of the basket offers a fast and efficient contact to the snow without losing pace or control.

The product is an exclusive development for the members of the Swedish Ski team and will support them during the next World Cups until the World Championships in Oslo.  The basket is not available in any sport retail stores.

ONE WAY Sport has joined the cooperation to build the moulds, consulting in using the lightest materials and producing the XC basket for the Team; “THE SWEDISH FLASH ”

ONE WAY poles are first across the line.

The first World Cup races has been a great success during the last weeks.  The new Swedish FLASH BASKET will support the Swedish skiers with new ONE WAY poles during the World Championships in Oslo in February.

Team members have been very positive to the new innovation like Anna Haag, Anders Södergren, Mats Larsson especially Johan Olson: “More support and more direct when the basket hit the snow. Lighter and still you get more
power out of it. You get the power immediately when you hit the snow because it does “pack” the snow at once”

ONE WAY Sport OY is a leading Finnish Nordic Sports brand with the headquarter in Helsinki. The product offer includes high quality carbon cross country and Nordic walking poles, Nordic Sports Textiles, Footwear, roller skis , sport glasses and accessories.  ONE WAY is a leading product in cross country World Cup.  ONE WAY products
are available in more than 28 countries Worldwide.

Start line of La Foulee Blanche, the second largest ski marathon in France.

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  • John Forrest Tomlinson

    February 10, 2011 at 9:47 pm

    Nothing wrong with printing press releases, but it’s good to identify them as such.

  • Nathaniel Herz

    February 10, 2011 at 10:02 pm

    All press releases are tagged at the bottom–they say, “sponsor news.”

  • FasterSkier

    February 10, 2011 at 10:02 pm

    All press releases are categorized as “Sponsor News.”
    Categories are listed at the top of the left column and at the bottom of the article.

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