NewsONE WAY is Launching a Full Range of Skis and Boots for 2012

FasterSkier FasterSkierMarch 10, 20118
Martin Fourcade (FRA) racing in the sprint race at the IBU world championships biathlon in Khanty-Mansiysk (RUS) with OneWay poles and suit.

ONE WAY, one of the leading Nordic Sports brand from Finland, is launching a full range of cross country skies and cross country boots from 2012.

ONE WAY is joining as a partner the Salomon SNS system for the cross country binding.

The Finnish Nordic Sports brand has been probable the fastest growing Nordic Sports brand in the last years with a wide product portfolio in cross country poles, Nordic sportswear, ski roller, Nordic Sports eyewear, technical Footwear and Nordic Walking products.

Many World Champion and medallists  in cross country and biathlon are using ONE WAY products like Martin Fourcade (FRA), Aino Kaisa Saarinen(FIN), Tord Asle Gjerdalen (NOR), but as well several World Cup teams are exclusively equipped with OW textiles for their teams, like the French Nordic Team or Slovenia.

From 2012 ONE WAY will offer a full product range in cross country skies and cross country boots. The product range includes high performance racing skies for World Cup and ski marathon elite skier.

In addition ONE WAY will offer new ski and boot concepts for young and modern cross country enthusiasts. The cross country sport has developed in the last 2 years very positive towards a younger image.

The market and the retailer with their new consumers demand new and fresh concepts for skies and boots.

Finland has a strong history in building cross country skies. ONE WAY will follow the tradition building a new Scandinavian cross country ski brand for the modern consumer in the popular sport cross country.

ONE WAY has signed today a partnership with SALOMON using the SNS binding systems for all their products. The Salomon SNS system is in many countries one of the most popular and technically advanced

connection between ski and boot.

Both companies are sharing a partnership and interest in developing the image of cross country sports for young and modern consumer but as well building cooperation in new technologies.

ONE WAY Sport OY Chairman of the Board Lasse Korppi: “Adding the cross country skies and boots ONE WAY will be the most complete and exciting product offer  in Nordic Sports World wide, textiles-footwear-eyewear-poles-roller ski- Nordic walking- accessories.”

Aino Kaisa Saarinen (FIN) with OneWay glasses and poles racing in the 10km women at the FIS nordic world ski championships.

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