AUBURN, N.H. — Fischer Skis, the world’s leading cross country ski manufacturer, today announced it has processed a double-digit increase in pre-season sales of its Nordic ski products as cross country skiing experiences a surge in popularity across the nation. Compared to the 2010-2011 season, the company’s pre-season orders were up more than 20%. There are now more than 4.5 million cross country skiers in the United States.
“We are seeing tremendous growth in the popularity of cross country skiing, not just in Nordic sales, but in consumer and dealer interest at events throughout the country,” said Peter Ashley, vice president of the Fischer Skis U.S. Nordic Division. “Consumers are making a lifestyle shift based on several factors. Cross country skiing is family friendly, delivers a total body workout, is a relatively inexpensive sport to enter, and is an easy and exhilarating way to enjoy the winter close to home. In today’s challenging economic times, people are turning to cross country skiing as a means of all-around entertainment.”
Now there are more ways than ever for outdoor enthusiasts to enjoy Nordic skiing. This season Fischer launched a new category called Offtrack skiing for individuals seeking adventure straight out their back door. Comprised of the Spider 62, Outback 68 and Adventure 60 models, Fischer’s Offtrack skis are specifically designed for easy control and all-around enjoyment in any ungroomed terrain.
These skis feature Fischer’s new Offtrack Crown pattern. The unique, progressive-depth molded pattern maximizes grip while maintaining superior glide. Designed exclusively by Fischer, the pattern sets a new standard of performance for waxless backcountry skis.
Fischer’s Offtrack series is complemented by the new Offtrack 5, Offtrack 3 and Offtrack 3 BC boots designed with integrated gaiters, loden wool lining and Fischer’s Sport Fit Concept for all-day comfort, warmth and support. The package is complete with the new Offtrack pole featuring a Comfort Strap, cork grip and 6013 aluminum shaft.
About Fischer Sports Nordic Ski Division
Founded in Austria in 1924, Fischer Sports is the world’s preeminent Nordic ski manufacturer, with a long history of dominating the race circuit as well as recreational sales. Fischer athletes dominated the 2011 global race circuit, capturing 79% of the ski podiums and 33% of the boot podiums in the 2010-11 Nordic World Cup. In addition to skis, the company also markets bindings, boots and poles for Nordic racing, cruising, touring, jumping, backcountry and recreational skiing. For more information please visit www.fischersports.com.