This year Gunnar asked for Madshus skis. Why Madshus? Because that’s what Noah Hoffman skis on, and Noah is the second best classic skier in the world (silver medal at U23 World Champs makes you the second best in Gunnar’s world). Apparently these athlete sponsorships work. All a company needs to do in order to sell a pair of junior skis is sponsor an athlete, and then send that athlete to spend a lot of days, including Christmas, with a family with a young child. We had Noah on our family pool membership this year, just in case he wanted to go swimming with a bunch of kids. The criteria from the pool were “anybody who spends a lot of time at your house”. Check.