Madshus/K2 Skates Seeks Team and Marketing Coordinator

JOB DESCRIPTION:

The Marketing and Team Coordinator assists with the implementation of all marketing, creative and promotional programs to maximize brand exposure and sales for Madshus Nordic and K2 Inline skate divisions. The Marketing and Team Coordinator identifies the key communication vehicles outlined by the Brand manager and deploys all marketing collateral, POP, PR, and advertising for the market, relative to the product, to obtain these objectives. The Marketing and Team Coordinator is responsible for organizing and implementing all aspects of trade and consumer shows, and works closely with the K2 Outdoor marketing group to identify the needs and manage these events. The Marketing and Team Coordinator is also responsible for athlete and VIP management, correlating race program management, and creating promotions and events, both on snow and off, including magazine tests/reviews, trade and consumer demo’s, retailer events, consumer events and contests, athlete appearances, and social media to ensure the markets have all the tools they need to successfully sell and promote all products.

Specifically:

Deploy all regional marketing collateral, POP, and advertising materials
Manage all regional VIP, influence leaders, and product “flow”
Manage complete athlete and race programs and scout potential new athletes
Trade show booth planning and communication
Trade show coordination
Order and manage all product necessary for trade shows, promotions, contests, and events
Identify and fulfill all retail marketing and promotional requests
Coordinate all PR efforts in both endemic and non-endemic publications including but not limited to Press Releases, Press Kits, Product Placement, and Product Reviews
Coordinate and Create social and digital media
Create regional events and promotions (retail or otherwise} and management
Manage product tests and product reviews
Request creative from Global Marketing for specific regional advertising
Development of all regional creative and promotional needs

Required Qualifications:

Bachelor’s Degree
Mastery of Microsoft Office suite, Outlook/Entourage Word, Excel, and PPT
Proficient and well versed in the use of all social media applications
Participation and/or deep understanding of the sport of cross-country skiing
Great attention to detail
Self directed and motivated
Ability to organize multiple tasks and manage projects on schedule and on budget
Excellent writing and verbal communication skills
Ability to create great working relationships with all levels within the company