One Way Sport Announces New Home in the USA with Lifelong Sports LLC dba One Way Sport USA

One WayDecember 12, 2013

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ONE WAY Sports’ complete line of products for the Nordic athlete are being sold in the USA and supported by One Way Sport USA.

One Way Sport Finland is pleased to announce their extensive line of products for the Nordic athlete are being imported and distributed by Lifelong Sports LLC dba ONE WAY Sport USA.  ONE WAY Sport USA is owned and operated by Geoff Hurwitch who has extensive experience in the Nordic industry as former Product Manager for both Rossignol Ski Company and Karhu North America.  With over twelve years working for manufacturers, in addition to his experience having started other successful businesses, Geoff looks forward to expanding ONE WAY Sports’ product offering in the US marketplace.

Since ONE WAY Sports’ introduction to the US market nearly a decade ago, ONE WAY has increased its product offering from poles, roller skis and accessories to a complete line of skis, boots, poles, bindings, clothing, eyewear, footwear, roller skis, wax, and accessories.  This complete offering has made an impression on the international scene, as ONE WAY is the official clothing supplier for the Canadian and French National Ski Teams.  In the United States, ONE WAY has a long-standing relationship with eight of the eleven US Biathlon Team athletes as well as two of the US Nordic Ski Team skiers.

ONE WAY Sport USA will be attending the Outdoor Retailer Winter Market in Salt Lake City, Utah as well as the SIA ski show in Denver, Colorado this coming Winter and looks forward to showing the new 2014-15 product line to retailers across the United States.  For retailers, to inquire about selling ONE WAY products or to request the 2014-15 catalog and pricelist, email 



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