Canadian Cross-Country Ski Athletes Suit Up with Swix Through 2018 Season

SwixApril 9, 2015

(Press release)

National sport body and Swix launch national contest to design team race suit

CANMORE, Alta. — The nation’s best cross-country ski athletes will be sporting new duds on the trails to 2018 thanks to a new partnership established with Swix and Cross Country Ski de Fond Canada (CCC).

Swix, the brand synonymous with Nordic skiing, has inked a five-year deal to supply all training and racing apparel for the Canadian National Ski Team.

“Cross-country skiers spend countless hours outside so we are excited to partner with Swix to provide access to some of the most critical resources our athletes require for optimal training and medal-winning performances,” said CCC Chief Executive Officer Davin MacIntosh. “Swix is a proven performer and we look forward to having them with us on our team’s quest for the international podium.”

“Swix Sport AS and Lanctot Ltd, (the Canadian distributor of Swix) are thrilled to be partnering with Cross Country Canada as the official apparel supplier. Swix’s mission is to design high performance and recreational apparel, waxes and accessories for all levels of Nordic skiers. We look forward to working closely with CCC to promote the sport of cross-country skiing and to support participants from Jackrabbits right up to the National Ski Team. We are also very excited that Swix retailers across the country will have the opportunity to sell Cross Country Canada-branded Swix apparel to skiers,” said Diane Lanctôt, President, Lanctot Ltd.

The governing body for cross-country skiing in the country has also announced that Canadians from coast-to-coast-to-coast will have an opportunity to design the first Swix National Ski Team race suit through a unique contest being launched on April 13th, 2015.

The contest will enable the community to design Team Canada’s 2015-16 National Ski Team race suit through the unique Swix Creator portal ( “This fantastic contest will engage our community, and make our athletes feel ‘closer’ to home while competing abroad,” noted MacIntosh.

“The partnership with Swix will contribute greatly to the evolution and promotion of our sport, and the 2015-16 National Ski Team Race suit Design Contest is a perfect way to kick things off right. The Swix partnership also provides our team with critical technical support which will benefit us during each race,” said Alex Harvey.

The Swix name, born in Norway from a line of only five waxes, has grown to become the premiere nordic brand that spans from simple universal waxes to complex chemistry’s that champions swear by. In addition to wax, Swix develops and designs waxing accessories, the world’s leading cross-country ski poles and high performance and recreational apparel. Lanctot Ltd is the Canadian distributor of Swix apparel and hard goods in Canada.

CCC is the governing body of cross-country skiing in Canada, which is the nation’s optimal winter sport and recreational activity with more than one million Canadians participating annually. Its 60,000 members include athletes, coaches, officials and skiers of all ages and abilities, including those on Canada’s National Ski Teams and Para-Nordic Ski Teams. With the support of its valued corporate partners – Haywood Securities Inc., AltaGas, Mackenzie Investments and Statoil – along with the Government of Canada, Canadian Olympic Committee, Canadian Paralympic Committee, Own the Podium and B2Ten, CCC develops Olympic, Paralympic and world champions. For more information on CCC, please visit us at

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