In April of 2017 we decided that we needed to make a meaningful gesture in recognition of the threat posed to our industry and livelihood by climate change. We created a partnership between our customers and our suppliers to donate $100 from each pair of skis ordered on one day (Earth Day) to Protect Our […]
Happy Thanksgiving! This spring we ran an Earth Day promotion in which we partnered with our ski suppliers to make a $100 contribution to Protect Our Winters for each pair of skis that was ordered. We had never done anything like that, but we felt strongly that it is the responsibility of all winter sports […]
We don’t often worry, or even think much, about the layers of ownership involved in the ski industry. But last October, Newell Brands announced that it would be selling off its winter sports holdings following a merger with Jarden, the parent company of K2, and subsequently Madshus. Newell and Jarden are big players in in […]
Protect Our Winters Pre-order partnership on Earth Day supports ski-focused climate change activism We are lucky to have a business that allows us to pursue our passion as a job, and to earn a living doing what we love. We are lucky to have a client base that values our work and shares our values. […]
Around the country people are just starting to get skis on snow, and that means we’re just starting to get feedback on our work. I get nervous for the early feedback every year, but every year the feedback gets better. It’s not easy to write a glowing review of your own work without sounding conceited. Lucky for us, one of our customers has taken care of it!