A changing climate remains the biggest threat to our sport. Since making a public recognition of the issue a year ago, we have passed the last year with a greater willingness to acknowledge the role that climate plays shaping weather and conditions. We’re wrapping up a season with record numbers of ski days at many locations in the east. Europe has had an amazing snow year as well, and the World Cup race calendar was...
Happy Thanksgiving! This spring we ran an Earth Day promotion in which we partnered with our ski suppliers to make a $100 contribution to Protect Our Winters for each pair of skis that was ordered. We had never done anything like that, but we felt strongly that it is the responsibility of all winter sports businesses to raise awareness of the issues surrounding climate change, and create opportunities for consumers and the industry to join...
We don’t often worry, or even think much, about the layers of ownership involved in the ski industry. But last October, Newell Brands announced that it would be selling off its winter sports holdings following a merger with Jarden, the parent company of K2, and subsequently Madshus. Newell and Jarden are big players in in the consumer products world, accounting for common brands like Rubbermaid, Coleman, and Mr Coffee, to drop a few recognizable names...
On Earth Day, April 22nd, we will accept $100 deposits for new ski orders. Those deposits will be applied to the cost of a new pair of skis, and the $100 deposits will be donated in their entirety to Protect Our Winters. For specifics, and to place an order and a deposit, follow http://shop.caldwellsport.com/ski-order-protect-our-winters-donation/ Why Protect Our Winters? Well, we looked at them first because of their partnership with Andy Newell and Simi Hamilton. We reached...
Around the country people are just starting to get skis on snow, and that means we’re just starting to get feedback on our work. I get nervous for the early feedback every year, but every year the feedback gets better. It’s not easy to write a glowing review of your own work without sounding conceited. Lucky for us, one of our customers has taken care of it!