With the stakes high this Olympic season, US Fischer and Swix athletes took to Soldier Hollow, Utah to make a case for their inclusion to the US Olympic team for the upcoming Sochi games. This week, Fischer and Swix outpaced all equipment suppliers with four wins and twelve podium finishes, including two podium sweeps. USST and APU, athlete, Erik Bjornsen took home the opening win of the US National Championships with a strong final lap...
Swix Sport announced today, an expansion of their custom suit program, Swix Creator. “Its a market we feel that we can serve well,” explained Swix Sport CEO, Steve Poulin “We have custom gear that is being worn by the best athletes in the World. Thereʼs no compromise in quality or price to get full customization.” Based in Lillihammer and regarded as the leading ski brand in the world, Swix Sport celebrated their home country’s win in the World Championship relay last month in Val di Fiemme with custom podium jackets and distinct suit layouts.
When Swix launched the Triac 1.0 in 2011, a new standard was set for weight and stiffness in World Class nordic ski poles. At the 2013 Tour de Ski, every stage winner used the Triac. It has won gold at every major championship since its introduction and been adopted at all levels as the most advanced pole in ski racing.
Reformulated and returned to use in the Swix line, FC100 builds on its well known versatility. A fantastic cold snow powder, durable and easy to use, FC100 was widely applied this month at US Nationals in Soldier Hollow, Utah, during sub-zero temperatures and on a mixture of man-made and natural snow. “It’s definitely back,” explained, Chris Hall, Swix head of racing service, who administered tests and recommendations, included testing of a handful of of competitor...
Snow sports industry leader, Swix Sport USA has signed Press Forward PR as its agency of record. The collaboration will focus on extending brand awareness for Swix ski wax, ski poles and sportswear through traditional and digital campaigns.