In Part I of our interview with Andy Gerlach we talked about how he got into the ski business, the Factory Team, and the products he carries. We continue our interview with a broader view of Gerlach’s mission to change the mindset of cross-country skiers in America and the way you think about skiing, buying skis, and racing. FasterSkier: Your backstory is interesting. You’re a mechanical engineer and have a master’s in economics. You wrote...
Ever wonder where and how all of those cool cross-country ski products you may drool over come from? There’s one man who has an outsized role in bringing very ski specific products into the United States. But he’s also on a larger mission. He doesn’t want to just sell cool ski stuff. He wants to change your mindset about skiing, and the way the country buys skis. The man’s name is Andy Gerlach, and he’s...
Click here to read part 1 of this story. In most states, youth skiing is divided between club and high school programming, where club programs support skiers looking to race competitively on a regional, national, or international level, perhaps with goals of NCAA skiing and beyond. High school ski programming is typically more participation focused, and comes with a much lower price tag for families, consequently with a much smaller program budget. It’s less about...
In November 2021, the Wisconsin Nordic Ski League (WNSL), which oversees both high school and club level youth programming state-wide, accepted a sponsorship proposal from Swix and Salomon, which would provide the league with $10,000 in funding per year for three years. The proposal also included stipulation that a standardized wax protocol using Swix waxes would be adopted by the league at all affiliated races, including the state championship. In practice, this would look like...
Saab Salomon Factory Team The Saab Salomon Factory Team has plenty of experiences with the American Birkie. It has been the focal point for our team for the past 15 years. With a new sponsor and new flashy black suit [they] have Birkie veterans and rookies coming to throw down on Saturday. Here is an inside look at what’s on the mind of Saab Salomon Factory Team members in the days leading up to the...