EnjoyWinter

In Part I of our interview with Andy Gerlach we talked about how he got into the ski business, the Factory Team, and the products he carries. We continue our interview with a broader view of Gerlach’s mission to change the mindset of cross-country skiers in America and the way you think about skiing, buying skis, and racing. FasterSkier: Your backstory is interesting. You’re a mechanical engineer and have a master’s in economics. You wrote...

Ever wonder where and how all of those cool cross-country ski products you may drool over come from? There’s one man who has an outsized role in bringing very ski specific products into the United States. But he’s also on a larger mission. He doesn’t want to just sell cool ski stuff. He wants to change your mindset about skiing, and the way the country buys skis. The man’s name is Andy Gerlach, and he’s...