HomeTag Madshus Empower

SEATTLE, Wash. (December 8, 2014) — Madshus, the world’s leading performance Nordic ski company, has created a paradigm shift in the world of fitness with the release of its new empower program. Madshus Empower, recently featured in the New York Times, incorporates today’s emerging Radio Frequency Identification (RFID) and more specifically, Near Field Communication (NFC) technology to customize consumers’ purchasing decisions based on their personal fitness level and experience. The integration of NFCs has been...