There have been a few changes on the U.S. Ski Team (USST) this year, to say the least. It’s bigger. It’s younger. And with two new athlete-driven social media campaigns launched this summer—the Women’s Video Contest and, more recently, the Men’s Training Challenge—it is making the effort to also be more connected with its fans. The Men’s Training Challenge, or “Man Up Week,” invited skiers across the country to virtually join in with the USST’s...
