Cross Country Canada: The Reboot Part 1
Cross Country Canada (CCC) has begun a reboot process as the new Olympic cycle starts. Corporations call this a reset, a rebranding, a new direction, restructuring, and various other names that try to disguise the challenges and issues that come with enacting real change. The reboot process traditionally starts with an acknowledgement that the current level of success, and that of the foreseeable future, doesn’t align with the goals or the potential of the organization....