HomeTag Snowsports Industries of America

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Every winter, snow-specific outdoor brands congregate at the Snowsports Industries of America (SIA) Snow Show in Denver, Colorado to exhibit their new gear for the following year to retailers from all over the country. For nordic companies, the four-day show at the Colorado Convention Center is followed by two days of on-snow demos at Devil’s Thumb Ranch in Tabernash, where retailers try out the new equipment and begin the process of deciding what to carry...