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STAR ski wax

Taking Another Look at More Family-Run Ski Wax Companies

We live in an era where product lines are often dominated by several large companies. More and more, small companies are bought up by large corporations as soon as the small company shows an innovation or growth pattern which its lumbering competitor can’t duplicate. Consolidation, just shy of monopoly, is standard practice for many industries.  Fortunately for skiers, this pattern hasn’t held true for cross-country ski wax. There are the big two—which is really the...