Industry Veteran Tapped to Grow Cross Country Ski Participation in the U.S. By the World’s Winningest Brand
AUBURN, N.H. — On Monday, Fischer Skis announced it has hired Rick Halling as Nordic promotions and customer service specialist. In the newly created position, Halling will work directly with Peter Ashley, vice president of the Fischer Skis U.S. Nordic Division, to grow and support American sales of the world’s winningest cross country ski and boot manufacturer. Rick brings 30 years of Nordic ski experience to Fischer, having most recently spent 20 years as Nordic product category manager at Atomic.
“We are truly excited to welcome Rick. His passion for the sport, technical insight and rich history working in key markets are just what we need to spur sales growth and popularity of cross country skiing,” said Peter Ashley.
Halling begins at Fischer today and will be based out of the company’s U.S. headquarters in Auburn, N.H. His broad range of responsibilities includes providing support for Fischer’s Nordic sales representatives and dealers as well as Nordic marketing and promotions efforts.
“I look forward to working with Peter to show Americans the new face of cross country skiing. From the technology and innovation that powers world-class athletes to the exercise and overall enjoyment afforded by the sport, Fischer truly offers something for everyone” said Rick. “It’s great to be joining the industry leader and to have this unique opportunity to grow the sport.”
During his 20 years managing Atomic’s Nordic division, Halling managed sales, marketing and racing, and helped turn an obscure Austrian brand into a major Nordic supplier in the U.S. Prior to that Halling sold Nordic equipment at Hanover, N.H., ski retailers Omer & Bob’s Sportshop as well as Art Bennet’s. In addition, he previously managed the Nordic ski retail shop at Royal Gorge in Donner Summit, California, America’s largest cross country ski area. He has also worked at Scandinavian, a Nordic ski retailer in New York City, and worked in various functions at Telemark Resort in Cable, Wisc., home of the American Birkebeiner.
About Fischer Sports Nordic Ski Division
Founded in Austria in 1924, Fischer Sports is the world’s preeminent Nordic ski manufacturer, with a long history of dominating the race circuit as well as recreational sales. Fischer Skis U.S. is the top-ranked Nordic ski brand sold in America today. The Company also markets bindings, boots and poles for Nordic racing, cruising, touring, jumping, backcountry and recreational skiing. For more information please visit www.fischerskis.com.
Audrey Mangan (@audreymangan) is an Associate Editor at FasterSkier and lives in Colorado. She learned to love skiing at home in Western New York.