David Knoop, director of the National Nordic Foundation (NNF) in Utah, explains the foundation's beginnings, how he got involved, how it's evolved over the years, and how its current fundraiser, the Drive for 25, actually works.
Last week, the National Cross Country Ski Education Foundation (NCCSEF) announced on its website that it is now calling itself the National Nordic Foundation (NNF). But changes at the foundation are more than just in name only. Nordic Combined now falls under their auspices, and over the next few weeks NNF will be testing out a new marketing and fundraising strategy. The non-profit foundation was set up as NCCSEF in 1997 to help elite developing...