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“Being a Champion of the World, Not a World Champion”: Inside the Norwegian Model of Lifelong Sport with Trond Nystad

When Trond Nystad talks about Norway’s athletic success, he doesn’t start with medals or podiums. He begins with children — specifically, children who love to play. “The model of Norwegian sport,” he says, “is to have as many kids as possible, for as long as possible, and try to make them as good as possible.” That simple mantra, lived out in ski clubs from Tromsø to Trondheim, is what he believes keeps Norway at the...