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SnowSports Industries America

A U.S. Ski & Snowboard Virtual Panel: “Discussing Racial Diversity In Snowsports”

On July 13th U.S. Ski & Snowboard held a virtual discussion titled “Discussing Racial Diversity In Snowsports“. The panel, moderated by Henri Rivers, CEO, President and Founder of Drumriver Consultants and President of the National Brotherhood of Skiers takes an unfiltered view of diversity and inclusivity across the snowsport disciplines. The voices represented are well worth the listen as we envision a safer and more inclusive sport.   Courtesy of U.S. Ski & Snowboard, bios...

Weathering the Drought

There is a certain optimism that hangs in the air now that October is fast approaching. The temperature has cooled, leaves are turning red and snow is already accumulating in the mountains. Every year, signs of the changing seasons bring a sudden need for snow sport enthusiasts to urgently dial in their gear to be ready the instant the first skiable snow falls. Skiers may be chomping at the bit more than usual this season...