What Makes a Champion

“What Makes a Champion” . . . US Ski Team Video Campaign

  U.S. Ski & Snowboard is launching a new campaign called, “What Makes a Champion” which will highlight an athlete from each of our teams, and focus on what makes them a champion. Jessie Diggins kicks it off. What Makes a Champion:  Jessie Diggins Leann Bentley—Stifel U.S. Cross Country Ski Team Press Officer—informs FasterSkier that a new “What Makes a Champion” video will be introduced each month leading into the 2023-2024 World Cup season. We’re...