“What Makes a Champion” . . . US Ski Team Video Campaign

FasterSkierJuly 11, 2023


U.S. Ski & Snowboard is launching a new campaign called, “What Makes a Champion” which will highlight an athlete from each of our teams, and focus on what makes them a champion. Jessie Diggins kicks it off.

What Makes a Champion:  Jessie Diggins

Leann Bentley—Stifel U.S. Cross Country Ski Team Press Officer—informs FasterSkier that a new “What Makes a Champion” video will be introduced each month leading into the 2023-2024 World Cup season. We’re looking forward to seeing—and hearing from—these great American cross-country champions. Naturally, the video featuring the energy and the exploits of Jessie Diggins is a great place to start.


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