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Presenting Stratum, we are outpacing the pack. Again. Light as a feather. Aerodynamics that would make even the time trial champions of Tour de France green of envy. Cooler than a pair of thin running tights designed for spring days. And stretchier than anything ever designed for cross-country skiing. Well, Stratum is indeed in a league completely of its own.   Superlight, ultra-fast and exceptionally cooling Working closely together with Schoeller and Jersey Lomellina, two...

For 2017, Craft is pleased to be celebrating 40 years of striving to provide the best performance sportswear to athletes worldwide. In addition to being our 40th anniversary, we are proud to be the exclusive race suit and warm-up clothing provider for the U.S. National Nordic Team for the 2018 season including the Winter Olympics in South Korea. Craft has a long history in the Nordic Skiing market, and currently sponsors both the U.S. and...

(L.L.Bean, a leading outdoor equipment and apparel designer and merchant, and www.llbean.com, Twitter, Pinterest, Instagram. About CRAFT Sportswear CRAFT Sportswear is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Founded in 1973, CRAFT Sportswear is a product of sweat and pain, of wind and rain, of falling and rising, and the euphoria experienced when pushing endurance limits. Whether at the Olympics or at home, in the woods or...

Falun, cross-country skiing and the world championships is a classic combination that has resulted in great victories for Sweden. Now it’s time again. Supported by The Kurbits Race Suit − a new super garment developed exclusively for the upcoming world championships in Falun − Kalla, Olsson and the other Swedish skiers aim to repeat Torgny Mogren’s feat from 1993.

The Alaska Pacific University Nordic Ski Center has started testing its new high-end custom race suits, body mapped with carbon fibers to enhance temperature management in all conditions. Thanks to a partnership with CRAFT Sportswear North America, APU will benefit from the same high tech design apparel as the Swedish National Nordic ski team. From the elite team to the junior club, APU will be training and racing in CRAFT custom gear, creating a unified...

CRAFT Sportswear North America announces the hiring of Ming Tan as its sales rep for Northern California.  Tan will represent all Craft categories, including Cycling, Run, Nordic, and Custom. Tan has nearly 20 years of experience in the outdoor sports industry, having served as vice president and general manager for companies such as Ritchey Design and Upland Sports Group.  Tan also established LOOK Cycle USA, a stand-alone subsidiary to LOOK International, and managed that startup until 2010. “With...

The Craft Custom Nordic program offers two product categories:  The Craft Elite line which takes elements from Craft’s top race suit (developed in collaboration with the Swedish National Cross Country team) and the Craft Performance line for teams seeking a more affordable technical solution. “We learned a tremendous amount from the success of our growing custom bike program and will be putting this information to work as we move our new Nordic program forward,” says...