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Madshus

(Press release/job posting) Madshus, the oldest ski brand in the world, is seeking an independent sales representative for the U.S. Mid-West territory. The successful candidate will have an intimate knowledge of the Nordic business and the Nordic community within the territory (Minnesota, Illinois, Wisconsin, South Dakota, North Dakota, Iowa, Michigan, Nebraska). Ideally we are seeking someone who is an independent sales rep and working within the Outdoor and Nordic communities of the territory. Responsibilities: All...

Gear Preview 2012: Madshus

Our next stop at the SIA Show was with Madshus where their Marketing Manager Connor Folley walked us through what was new with their 2012 line.  He talked to us about their new nano line of boots and their evolving focus on the hydrodynamics of the ski or in other words the tension that exists between the base of the ski and the snow surface.  

Madshus: Win Free Skis

Madshus Announces Contest for Rare, Commemorative 2012 American Birkebeiner Skis BIRI, Norway – Madshus, the world oldest ski company announces the creation of and contest for 6 rare, commemorative 2012 American Birkebeiner skis.  As the official ski of Norway’s own Birkebeinerrennet and steeped in rich Norwegian history, Madshus has long shared a deep connection to the legend and history of the Birkebeiner. In honor of the Norwegian spirit embodied by every participant in the American Birkebeiner,...

New Madshus Pole Line

The completely redesigned Madshus pole line features the improved grip and security of the Contour Champion and Race Straps, with new 3D-molding and silicone SuperGrip for easier entry and exit and better hold of the hand. For the ultimate in performance, the new Nano Carbon Race 100 UHM pole is 5% stiffer and 58 g/m lighter for 2011.

Madshus Zero Classic IntelliGrip

MADSHUS Zero Classic IntelliGrip, CIG-Skis Discover an entirely new skiing experience in more than just a “Hairy” situation! Traditional no-wax patterned skis are designed for a broad range of temperatures, and promote the sport of Cross Country skiing as a fun and maintenance free sport. They have been found to be most successful in warmer temperatures from -6C and warmer. Here at MADSHUS we have seen many different solutions to this over our 103 years...

Madshus Softshell Boot Construction

Our main focus in boot development has always been to bring new technology and material offerings to the sport of XC skiing; to be able to deliver high tech race and touring products with high comfort and stability values that can be used in various conditions. MemBrain® fabric balances the best performance in waterproof, breathable fabric with excellent durability. MemBrain® reduces internal condensation while increasing comfort by reducing the chilling effect caused by condensation build-up....

NIS: The World’s No. 1 Nordic Binding System

The Nordic Integrated System (NIS) allows for quick and easy binding installation directly onto the ski, without screws—simply “click-on.” The binding is based on NNN technology so that all NNN boots (regardless of age) will fit the binding. Full integration between ski and binding The tight contact betwee the ski and the binding creates optimal stability, ski control and kick. Quick and easy installation and mounting No need to find the balance point or drill...

The Best Fitting Boots Are Now PVC-Free

Since our first introduction of bots in 2006, Madshus has remained dedicated to innovation with each new season. From a ground-breaking launch with immediate success on the World Cup to the integration of MemBrain® softshell constructions, the Madshus boot line provides unparalleled performance through unrivaled fit and feel. We’re proud to introduce a redesigned line of Madshus boots that removes PVC from all boot models, lessening our impact on the winter world around us. Complementing...

Madshus Launches New Pole Innovations

The all-new Contour Champion and Contour Race Straps use a new 3D Thermomoldable shape to conform to the infinite shapes of your hand, supporting the heel and cradling the palm. The softer construction is easier to get on and off, and the neoprene Comfort tab prevents any strap pinch. With silicone SuperGrip printing to prevent any slipping, the all-new Contour straps provide exceptional control of your pole plant and stride.  

Madshus Rohacell PR 100X Cores

The high-performance, rigid foam cores from Rohacell are the heart o the Champion Series skis. Used in helicopter rotor blades and jet turbine fans, the material offers outstanding strength-to-weight properties and perfect stability through the production process. PR 100X wrapped in a Triaxial Carbon Construction provide the Nanosonic skis the ultimate in flex control and pressure distribution.

Madshus Introduces New PVC-Free Race Performance Boots

Designed from the ground-up to transfer power efficiently, Madshus boots use innovative hybrid and full MemBrain® softshell constructions to ensure breathability and water-resistance for warmth and comfort. The flexible softshell constructions also provide excellent fit, molding to the diverse contours of the foot. As the company presents new 2011 designs, Madshus continues to develop exceptional boot constructions that are entirely PVC-free, maintaining their commitment to lessening environmental impact while pioneering new standards of fit and...

Ski Like Noah Hoffman Madshus Sweepstakes

www.madshus.com/ski-like-noah and enter to win Noah’ setup by December 1st, 2011 and one lucky winner will be selected by random on December 7th, 2011.   Prize: o Grand Prize (Two will be awarded) The Grand Prize Includes: o One pair of Madshus 2011 Nansonic Skate Skis; size and flex to be determined by the Sweepstakes winner. MSRP: $660.00 o One pair of Madshus 2011 Nansonic SKC Boots; size to be determined by the Sweepstakes winner. MSRP:...

Madshus New NCR 100 UHM Pole is Lighter and Stiffer Than Ever Before

Madshus, the world’s oldest ski company, introduces a redesigned pole line for 2011. The new Madshus poles are athlete-tested and competition-proven. With a focus this season on new strap technologies for the key connection between the hand and the pole, the new Madshus pole line offers unparalleled performance and comfort from World Cup race product to fitness touring. For skiers in search of the pinnacle of power and performance, the completely redesigned line features the...

Madshus Athletes Take 54km Classic and 50km Skate Champion Titles SEATTLE, Wash. – Uhl, who repeated as 54km Classic Champion, and Gundersen, who traveled from Lillehammer, home of the Norwegian Birkebeiner, to win the 50km Skate title in America’s most prestigious Nordic skiing competition. The American Birkebeiner, now 38 years old, is North America’s largest ski race, with over 10,000 skiers in the various weeklong schedule of events. The race, along with the original Norwegian Birkebeiner...

Madshus skiers won both the men’s skate and classic races at the 2011 American Birkebeiner!!! Congratulations to Madshus’ Tore Martin Gundersen of Norway who won the skate race in 1:59:57 and Juergen Uhl of Vermont who repeated his 2010 victory in 2:28:47, just 8.4 seconds off his winning time from last year!  What an amazing performance, we are so proud to have such talented athletes represent us.