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Junior Helene Fossesholm (NOR) crushed the elite women at the FIS Scandinavian Cup; Madshus Team Beijing 2022 racers delivered on several arenas on the first race weekend of the new decade. Although this was Fossesholm’s first time racing a 20-kilometer, the 18-year-old won the women’s 20-kilometer skate event in Nes (NOR) on Saturday by more than a minute down to the next racer. “I have raced a few marathons before, but it’s not something I do...

Lucky you! Here is how to make sure you get the most out of your new equipment. The short version: Go ski on them! While new skis are ready to be enjoyed right out of the box, there are a few additional steps that will make them even better, prolong their life expectancy and increase the fun: Keep them clean, glide wax the glide zones (skate and classic) and sand the kick zone (traditional classic...

Another amazing weekend for Madshus racers, netting 23 podiums and several top-10 finishes across two continents. Astrid Øyre Slind (NOR) crushed her competitors in the Ski Classics event La Venosta in Italy on Saturday, winning the 40-kilometer classic race by more than three minutes on her new Madshus Redline Double-Pole skis. This was Slind’s first victory for the season, but second podium finish. Two weeks ago, the marathon specialist was second at the 15-kilometer Ski...

Looking for the perfect gifts for the avid skiers and future champions on your list? We’ve got you covered: Enter the Race Pro/Race Speed line. From the top-of-the-line Race Pro/Race Speed ski models to the race-ready-worthy Race Speed boots and the feather light Carbon Race 100 ski poles,  you’ve got gear based on the same construction and geometries as the World Cup-level models, with many of the same materials, features and performance – real-life tried...

www.madshus.com. About K2 Sports: K2 Sports, based in Seattle, Wash., has achieved unparalleled success through innovative product offerings and great customer service. The company operates 10 brands and is globally renowned for its non-traditional advertising, graphics, and high performance products throughout its portfolio. With wholly-owned subsidiaries in Canada, Central Europe, Japan, Korea, and Scandinavia and distribution in more than 60 countries, K2 Sports continues to assert its position as a global leader across multiple categories...

Hailing from Aspen, CO Noah Hoffman now trains in Park City, Utah . Named to the US Ski Team in 2008 as a junior skier, Hoffman has been working his way up the development pipeline. He had a breakthrough season in 2012 with his first National Championship and a podium at the Under-23 World Championships. Noah continually looks to keep developing his career as he races at the World Cup level.

Madshus, the world’s leading performance Nordic ski company, is excited to announce its co-branded promotional contest with highly regarded madshus.com/devils-thumb-ranch-giveaway About Madshus The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World Cup level racing, fitness skiing, cruising, metal-edge touring, or cross-country downhill, Madshus continues to...

Seattle, WA (October 27, 2015)—Madshus, the world’s leading performance Nordic ski company, is thrilled to announce Margie Freed and Lance McKenney as the winners of the second annual Peter Hale Memorial Scholarship. To aid in both recipients’ continued ski development, Madshus will donate a full set up of skis, bindings, boots and poles to their ski programs. With nominations received from across the country, the selected recipients were chosen based on exemplifying the following criteria: • High...

US Ski Team Athlete Ida Sargent Joins Team Madshus Seattle, WA (Aug. 26, 2014) — Madshus, the world’s leading performance Nordic ski company, is pleased to announce that Olympian and US Nordic Ski Team Member, Ida Sargent has signed an exclusive deal with Madshus skis and boots. The deal is effective October 1st, 2015 and will see Sargent race on Madshus equipment for the upcoming World Cup season. “I tested Madshus skis and boots for the first time this...

Team Gregg Commits to Two More Years with Madshus Seattle, WA (September 10, 2015) — Madshus, the world’s leading performance Nordic ski company, is pleased to announce that Olympians Brian and Caitlin Gregg (Team Gregg) have signed on to continue racing exclusively in Madshus skis, boots, and poles for another two seasons. “Madshus has allowed Brian and I to make a huge step forward in our ski racing careers and we are excited about the...

Madshus, the world’s leading performance Nordic ski company, is pleased and honored to announce the 2nd annual Peter Hale Memorial Scholarship Program. Madshus will select one promising young male and female athlete, who’s team will then receive a full Madshus set up of skis, bindings, boots and poles to aid in their continued ski development. The scholarship recipients will be announced in the Fall of 2015.

Madshus, the world’s leading performance Nordic ski company, has expanded its IntelliGrip® skin program to include an integrated base solution for a more hands-off classic skiing experience. Available on the Terrasonic Classic ski, the IntelliGrip® Base brings the performance of the IntelliGrip® skin into the construction of one of the most popular Race Performance skis in the Madshus line.

Madshus, the world’s leading performance Nordic ski company, is thrilled to announce Erin Moening and Conner Truskowski as the winners ofthe inaugural Peter Hale Memorial Scholarship. With nominations received from all across the country, the selected recipients were chosen based on exemplifying the following criteria: • High school-aged athlete (14 to 18-years-old) • Demonstrates an unwavering commitment to Nordic skiing within his/her community • An exceptional ambassador for the sport • Demonstrates great potential as outlined...

Madshus, the world’s leading performance Nordic ski company, will kick off a three-stop dealer tour to announce the launch of its new Madshus empower™ program and accompanying consumer app. The tour is scheduled to run early October at US Nordic retail shops in Park City, Burlington, and Minneapolis. Madshus first introduced the ISPO award winning empower™ program to the industry at last January’s ISPO and SIA tradeshows, however the dealer tour will be the first...

The Marketing and Team Coordinator assists with the implementation of all marketing, creative and promotional programs to maximize brand exposure and sales for Madshus Nordic and K2 Inline skate divisions. The Marketing and Team Coordinator identifies the key communication vehicles outlined by the Brand manager and deploys all marketing collateral, POP, PR, and advertising for the market, relative to the product, to obtain these objectives.

The 40th annual American Birkebeiner began like any prior Birkie for Madshus sales representative Ben Dubay, spending the OO demo days on the Birkie trail, prepping and loaning the latest gear for curious spectators and anxious participants to test and compare. During the demo Jesse Crandall, a native Wisconsin NCAA ski veteran and seasoned Nordic coach, dropped by to see what Madshus had to offer. Impressed with their latest skis, boots, and poles Jesse borrowed a Madshus setup to demo and came back impressed. In fact, Jesse liked the equipment so much that he asked if it was possible for Madshus to lend some equipment to himself and Shawn Cheshire, a blind athlete Jesse had been guiding and coaching as she worked to be selected for the US Paralympic Team in Cross Country Skiing and Biathlon was whom Jesse was going to lead on her first Birkie. Happy to lend some gear and struck by Jesse’s request, Ben quickly agreed.