Madshus

Madshus, the world’s leading performance Nordic ski company, is pleased and honored to announce the 2nd annual Peter Hale Memorial Scholarship Program. Madshus will select one promising young male and female athlete, who’s team will then receive a full Madshus set up of skis, bindings, boots and poles to aid in their continued ski development. The scholarship recipients will be announced in the Fall of 2015.

Madshus, the world’s leading performance Nordic ski company, has expanded its IntelliGrip® skin program to include an integrated base solution for a more hands-off classic skiing experience. Available on the Terrasonic Classic ski, the IntelliGrip® Base brings the performance of the IntelliGrip® skin into the construction of one of the most popular Race Performance skis in the Madshus line.

The Marketing and Team Coordinator assists with the implementation of all marketing, creative and promotional programs to maximize brand exposure and sales for Madshus Nordic and K2 Inline skate divisions. The Marketing and Team Coordinator identifies the key communication vehicles outlined by the Brand manager and deploys all marketing collateral, POP, PR, and advertising for the market, relative to the product, to obtain these objectives.

The 40th annual American Birkebeiner began like any prior Birkie for Madshus sales representative Ben Dubay, spending the OO demo days on the Birkie trail, prepping and loaning the latest gear for curious spectators and anxious participants to test and compare. During the demo Jesse Crandall, a native Wisconsin NCAA ski veteran and seasoned Nordic coach, dropped by to see what Madshus had to offer. Impressed with their latest skis, boots, and poles Jesse borrowed a Madshus setup to demo and came back impressed. In fact, Jesse liked the equipment so much that he asked if it was possible for Madshus to lend some equipment to himself and Shawn Cheshire, a blind athlete Jesse had been guiding and coaching as she worked to be selected for the US Paralympic Team in Cross Country Skiing and Biathlon was whom Jesse was going to lead on her first Birkie. Happy to lend some gear and struck by Jesse’s request, Ben quickly agreed.